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Empodera Latina
Empodera Latina

Season 3, Episode 1 · 1 year ago

Entrepreneurial Intuition with Ana Flores

ABOUT THIS EPISODE

Welcome to the launch of Empodera Latina, formerly Empowerment and All That. On this debut episode I am joined by Ana Flores, founder and CEO of #WeAllGrowLatina. We dive into the struggles of running a company during a pandemic, changing business models, wage inequality amongst Latinas, and much more. 

#WeAllGrow Latina Network is the first and largest network of Latina digital influencers with a mission to elevate the voices and stories of Latinas through the power of community. The company’s annual #WeAllGrow Summit was named by Forbes.com as one of “19 Conferences Every Creative Should Attend in 2018” and again on the 2019 list.

Ana has been recognized by the prestigious Holmes Report among their 2015 Innovator 25 and was named as one of People en Español’s “Las 25 Mujeres Más Poderosas” of 2017. In 2016 she was invited to speak on two occasions at the White House, including the United State of Women Summit on gender diversity and women empowerment issues. She's on NALIP’s Diverse Women in Media Initiative Advisory Committee, a member of Take the Lead's #50WomenCan first media cohort, Common Sense Media’s Latino Advisory Council and currently sits on the Barbie Global Advisory Council.

O Lamgas, me Nombre Rita Autista, and I am the founder of the Latina podcasters network, a platform created to globally amplify the voices of Latinas who podcast. I started my company because I wanted to hear the voices of my community and my people reflected back into my ears. Well, this podcast is dedicated to all of those dreamers and founders who decided that they also wanted to take a chance on themselves and create something for their community. In impoira Latina, you'll hear stories from CEOS to social media experts, MOMS, tech company owners and leaders from across the world that are all Latina's here to share their stories with you weekly. Stay tuned. On our first episode of Impodera Latina, I interview Anna Frois. She's the founder of Latina bloggers connect. We all grows summit and Spanglish Babycom, and she boasts over fifteen years of experience as a content creator, writer television producer, with a specialty in the U US Hispanic Industry. Look would have it, like most other entrepreneurs, during the pandemic, we had to find different ways on how to change the models of our business, find out how anna uses her intuition and other specialty business practices that allow for her to use her in bull that I'd Latina power from the inside to make her business successful on the outside. Anna, thank you so much for joining us. Thank you read it, for having me. Yeah, absolutely, and on today's episode we're going to be talking about pivoting and how entrepreneurs or Solopreneurs, podcasters or anybody who's listening this episode can focus in on how to be good at pivoting. pivoting is never something that people actually want to do, but it's it's almost like needed. It's part of our lives and for all of us who've been living through this pandemic, we know that our lives continue to show us that we have to be open to change regularly. But before we dive into that, I want to get started and a tell me three words that would best describe who you are. So my senior class gave me this aprilative of nonconformist, so I'm going to own it. I hated it back there, but I kind of love it now. So nonconformist. I'm a bridge connector so I'll make that one word, and I am a change maker, so your change maker, a bridge, bridge makers, that are right, a bridge, a brave, bright connector and a nonconformist, which would explain. Obviously, your network, right, your networker, thousands and thousands of LETTINA's. Obviously you're an entrepreneur. What would you say? Are Three words that would best describe an entrepreneur, as myself, as an entrepreneur, or entrepreneurship, because I describe myself as an entrepreneur very different than you are traditional entrepreneurship. So I mean what? I don't want to just put three words into entrepreneur, what people would expect me to say, right. So what I what I how I se entrepreneurship is, I went intuition, courage and heart. There has to be that heart, that that heart, with Grit and passion, give you a lot of words, is realized. What it seems that intuition is becoming more and more of a common theme. Do you think that this is something that as women we're it's almost like a big empowerment tool that we have that? I wouldn't...

...say men don't have intuition, but we're like almost more connected to it as nurturers. You think that that's like a common theme that we're going to continue seeing in business in general. Well, yeah, I love that it's becoming much more validated, because that's the only that's how I've created my business from the beginning. I'd Bean I've had to bit, I've had to allow myself to be led by my intuition because there was no other role models, there was no one else to to who none was. I'm not going to raise all the women that supported me along the way, right, but they weren't on the same exact path that I was driving. So there was other bloggers, there was other women that were creating these networks, but they weren't, for letting a bloggers, and there were the ones that were helping me understand this. But really, the support system around me, you know, my family, my dear friends, the people that marry you every day, I didn't have they really didn't understand how to support me because what I was creating was completely unknown to them. So, while they could see my passion, there was really nothing more for them to help me to push that through right and to see it through. So I had to follow my intuition to understand. Plus, you know, ten years ago, when I was launching my business, it was written. Still like the books, for you know, a lot of the business books and etcetera, our gear towards white men and general. So you can read them, you can extract from there, but you have to extract and then do the extra work of applying it to you and just extracting, you know, like filtering through what works for you and the rest, letting it go, because I was there many things were I will not let go of that feminine leadership that I went to see, of that redefinition of power and not the traditional power that we've understand as linear as power over you. Right, we're a lot of the structures have that that exists right now in the systems that exist have been built. So I think we have a beautiful opportunity as women, as we're creating these new businesses and new spaces that are that are opening up for us, like podcasting wasn't a space for five years ago. I mean five years ago, podcast was around, but you didn't think it was accessible to you. Right. So now we're seeing all these spaces are accessible to us and we have the opportunity of defining me how these systems are going to look, and I think it's incredible, that that they can be led via intuition and be at the heart and that those are words that are applied in business. So I'm guessing you're going to write the new business book for Latina's right, there's something in the works. That was my intuition talking, but I'm glad to hear that because I'm definitely going to pick that book up. What have been some of the unique cats that you've had to wear along the way as an entrepreneur? If we have time, every single one, every single one, from like designer to website designer, to salesperson, marketing, copywriter, social media assistant, doing everything, operations, administrations. I kind of like I've had to learn every single thing. I can't I can use, from Canada to, you know, the social media profiles, to like I learned CSS when I was doing my blog. I mean we have to learn everything, but I get that. I've never complained about it because I think that's that that that's what I love about it, that I could that, I that I know that I have the capacity of learning anything. Right, that we are in a time where everything is figure outable, everything is successible via Google. Be a people that you can reach out via communities, that you can ask for support, you can figure things out on your own. Oh that I forget. Lawyer, I know how to read a mean contract and create contract like then all of it. But but I really do that, because that means that that...

...those are the walls that aren't there for US anymore. Right. I mean part of what I've had to grow into my role as the CEEO is is understanding where to let go and understanding how to delegate and understanding how to manage a team and create a culture and create an environment and and putting myself in that place where, yes, you're capable of maybe doing a little bit of everything, doesn't mean you're going to be the best at it. What the team needs at this point is leadership, and I think that's all that's the hardest had to wear, right, because, but it is a hat that I wear so proudly because I know that it has a relationship to every single other hat that the team is wearing, because I understand and I can put myself in the place of what they're doing, because I've probably done that job already. I mean, people know, for some years, some months and years, when things have gotten tough, with we all grow. The person doing social media has bet me. So you see a robust social media profile and you don't imagine that the CEO it is behind it at that moment. Right, we have a credible social media to now, but there has been moments when it's gotten tough, when that's that's what we've had to do. But I love it because that would put me back in connection with the community. They get a deep level of really reading every comment, listening to you know, reading every DM and understood going through the feed and seeing what everybody's doing, and that would informed what then me, as a CEO, could make decisions based on what was best to what I was listening from the community. I love that. I love that a lot because, you know, you get the opportunity to hear the voice and then shift from the actual person that you're trying to target anyway. So, like, what better way is to survey or to hear the voice of your community and the people that follow you then to actually get it from them? And how awesome is it that we have the opportunity to utilize a tool like social media to be able to connect to each other? That has been that, that has really transformed our communities, right the the let the next communities, and how we have been able to first understand our power, right, because we've been able to use these mediums to spread that information, to share the information so that everybody understands how powerful we are, because we've been made I mean, the way that you oppress a community is by making them feel power less. So having this information, having access to to that information, allows to see like wait, I actually really matter and really count and I really make a difference in all these different spaces. Right. So, starting from there and then being able to connect with different people and hear all of our stories and see yourself reflected in all these stories and hear the the stories from women who have been successful that either look like you, have some similarity to your to your shared culture, etcetera, where that starts creating a path of of the lie of you believing that it's capable for you as well. So I think we're I mean the social media has really transformed a landscape of and we're seeing there, we're seeing that across the world, how systems of oppression, they were completely dismantling because we now have these powerful tools that can be used for good or for bad, and we're deciding to use it for community, for growth, for sisterhood, for inspiration for, you know, sharing that knowledge between us. was there any hat in particular that you were wearing as an entrepreneur up until now that has surprised you that you've been able to excel at? MMMM, good, a question. So actually, I was thinking the other day and and marketting. There's so many terms that you know when you're in calls that people use, the basics like Roi, which return on investment, and all these other acronyms right, and I remember sitting in those first phone calls when I have so when I launched, we all grow. It was called let being up boggers connect and it was a very first influencer network, connecting let up boggers with brand. But mind you influence your networks at an ex joints or the word if wins or didn't really exist. It was woggers right.

INSTAGRAM didn't exist and influencer marketing did not exist. So we were in network right. So as I had a hard time explaining what we did, but we were always talking with marketers and the end of the day, was marketing that we were doing. But I didn't study marketing, I study production. So half of the time when they would tell me, okay, send me the R wise with it that at end I was like, oh my goodness, what are they asking? Before I'm like yeah, sure, of course we have all of that. And then I would have two googles like Oh what, or call a friend and like what it is? What is me? What am I supposed to do? And I would figure it out and and I think marketing and those and that traditional role, I think was one of the things where I felt kind of an imposter. But at the same time I was good at it right, I was. I was good at the creative part of it. I just didn't go to school to understand, or came from that background to understand the acronyms or, you know, the standard terminology around it. But that was a hat that looking back, I'm like, okay, how did I get through that? Yeah, that imposter syndrome, though, it sounds like you really like, you know, knocked it out of the ballpark because, like, imposter syndrome is the most stabilitating thing in the world. How do you go about moving past that? So it's always around, always, but you know what I've learned to what I finally have learned, it's that it is really hard for us to see ourselves as other people see us. Right. So, just as people, you know, we were always thinking about we're always are worse critics, right. So we always think that people are criticizing us as well Wright or see in our flaws. But so when we see that people see our our our positive sides, our sides, our leadership, things that we haven't been able to capable of to see of ourselves or qualities. And when they can see that in you, and that's when a plus or center shows up, because it's when you get an opportunity that you don't think that you are ready to take on because you haven't seen that, but obviously that person that brought it to you already Hass so if you reflect on that for a moment and you allow yourself to receive that as a sign of leveling up, that it is really hard for us to see that, right and for me it's how it's looked. As the one that came up right now, and it's not to Brag, it was just a very important moment that I was invited to speak at the Obama's White House, not with the Vama he used to have. They used to have an office for women and girls, which I hope that Biden brings back up, and they were doing very important work and I was I was invited to speak on this one day conference with really important people from across various industries and medias and toy to talk about gender, gender representation and diversity and media toys with my children. And back then I was also very much known for Spanglish baby and a book that I wrote called by lingual was better. So I could not understand why they were calling me. I'm like, what do I have to give and why is what I have to share valid at all? And I actually had to ask the question and the person who invited at me explain what she had seen in me and her validating what she how she saw my business and how she saw what we did from outside, and she's not let Beina even help me transform my business right, because I started seeing it the true value that I had not understood what it meant to be outside world because we were so much in our silos. So that helped me, you know, and that sense, that's how I was able to get through the imposter centerme in that moment. But there's always those opportunities. I come to speak at this event or to write a book or to, you know, submit an article for some at, etcetera like, but it's usually around. Why do I need to speak about that? Who Am I? Who Cares about what I have to say? Somebody cares, and if they see it, it's because you're ready and you need to have the courage to believe in it. Oh, you just gave me goosebumps all over,...

...because, you know, I keep telling everybody like two thousand and twenty one is the year that Letbina like we have to be more upfront and center and not be afraid to be bold and have the audacity to talk about the things that we are working on, whether it's being an assistant or an associated edited at a corporate company or whatever, whatever your expertise is, even if you're just getting started, don't be afraid to put yourself out there and to be visible, because we're creating a space for those behind us who were looking forward at up at us right like they're. They're almost like we have the ability to change what we didn't have when we were growing up. We really just want to find a place to feel like we belong. Right. And Yeah, and the way that you create that for the next generation is by being open and vocal and talking about your experiences. So that's pretty awesome and that. Yeah, well, they're looking at US right, like you said, and and I'm a mother, I have a teenager and I know that she's constantly looking at me, and the best way that I'm going to teach her as by example, because they definitely don't want to hear, don't want to hear things from you, but they're they're seeing you the whole time. But imagine reflecting what you're saying. Imagine actually everything that we have done as a community in the last two generations, right from from even or wherever you're standing, which generation, null aspect you're in right now, if your first generation, at being a second generation, etc. Etc. Looking back at what your parents did and where you are right now, and that we did it without upward tone, really without having the opportunities for it. Right. We've had to carve our own path without funding, without access, without mentors or that. And it's not from a victim mentality or from a the coom place. It is what it is and even even though we've been able to do so much right, there's still so much more opportunities. But now where you know, we're excelling in the workforce, we're excelling in college, we're excelling. I can finally accessing master's PhD's, opening businesses. We're letting us are the are the coalhord that are opening more businesses than any other group in the country. We were able to change the face of politics and many states, etc. Right like we are powerful. So imagine what we could do if we actually had access and funding and opportunity and mentorship and like a real, real, real push towards elevating us. Are you a podcaster and having trouble trying to get an audience to connect to your podcast? Well, we have a solution. Join the largest global platform in the world for letting us who podcast, Lettina podcasterscom. Add Your podcast to the directory and you'll get a lot more listenership to your podcast. For more information, go to let Theina podcasterscom. You know, I you mentioned being seen and being open and and being out there, and one of the things that I admired about you during the pandemic, or as the pandemic shifted entire business models. Right, you took to social media and you had to be very candid and vulnerable to talk about the change, for we all grow Latina and you know, it was very interesting to watch as somebody, as a spectator on the other side and you having to explain have any cancel a conference that you work so hard to put together? What was running through your head as you delivered this information to everybody? Well first so I was a bit relieved that I finally got the courage to do that video because it had been some really tough months our conference. We all grow some at this. Two Thousand and twenty was her six year and it was being holid last week in of May. So when the when we went into lockdown, I believe, was like march thirteen, we had already been like for weeks monitoring it right, because we knew we were seeingly south by southwest and all these other conferences what was going on and the news and were like something is happening and we were at the moment of closing...

...the big sponsorships. We were two months away. People think the sponsorships are locked a year in advance or not. They're looking months away. So we're like, okay, we have five hundred tickets sold. We were expecting a thousand people. You know, a lot of the other tickets were speakers and sponsors, etcetera, but we were, you know, we were about to be sold out and we had already have five hundred tickets sold for like ten months. So the moment that we had to cancel it, I mean it was we postponed to first and then we had to cancel it. But the thing is that when we postponed it, we pretty much knew that we were going to have to eventually cancel it, and that meant that we were going to have to refund five hundred tickets at four hundred and forty dollars eat. We had just lost all of our sponsorships and you know, and we had some sponsors that I had already paid and we were trying to figure out, are we going to be able to make do it make good? Are we going to have to refund this money? I mean it was this and this. Aside from that, events were eighty percent of our revenue at that point. Our model had shifted, so we were mostly doing events. So everything, not only were we thinking, we're going to have to close, but we're going to be really indebted. And one thing is having a debt to a bank that you can negotiate what and another one is having a debt to your community. If four hundred and forty dollars for people that were losing jobs, that we're getting sick, that it meant, you know, four hundred forty dollar could mean rent, could mean grocery money, could mean so much for our community and we knew we had that debt and it was horrible. So the only thing that was the thing that was that wouldn't let me sleep at night because somehow I knew that if I had to close the company, I would be okay. I would figure it out, I would consult whatever, I would figure it out. I've done it before, I've been through that path before. It is okay, I would figure it out. But owing over two Hundredzeros to the community, that was the part that was tough for me. So I really wanted the community to understand that, no matter what happened, if I had to announce tomorrow we're going to close the debt that we had to them, we would work, we would figure something out right that that that that would not get canceled. So I needed to get up, I meet. I found that instagram was going to be the best method to do that. So what was going through my head? It was just like, I really hope that they understand and feel the heart and the consciousness that this is coming from. I don't want it to feel like we're making excuses. I don't wanted to feel like we're trying to cop out or something. I don't wanted to feel like we're being victims. Nothing like we are owning up to it like many other business like everybody was. So, you know, it was me, everybody was going through something. So it's not like, Oh, look, we were having a bad time and you know, you're going to have to pay for that. To know, we had to stand up for it and figure it out. So that's why I I got up one day, I was like a kid, to day is to day, and put it up and actually, the things that I'm I can't tell this share the full story yet, but something really great came out of that video of DM that I got like that night from somebody really powerful, and hopefully is it's going to help continue changing what we're doing with we all grow but but then what happened? It was just like the community support right that we were like, we're going to figure it out. If, if, but we also were like if you, if you still we went to be we want to make sure that all of those who need a refund immediately are the first ones to get it. So, if you can wait, help us, right, give us a little bit more time. If you can wait until the end of the year and to August, let us know so that we can to start, so that we can do this together and help the ones that need at the most. So, long story short, we ended up getting the PPP loan, which helped for like a month and I was able to bring the team back on and then we got the the SBA and emergency the eideal alone, and with that loan we were able to pay all the refunds that were requested. And Yeah, but that that was that was a Britain that. I mean carrying that for months, plus...

...figuring out how to maintain everything aflow right and your team and making sure that your team is a kid, that you're okay, that you're going to have enough. You know, it was it was tough months, but we made it through him we're actually in a much better place now. That's it's always great to hear right, like when people are trying to pivot through. Oh my God, my business models changing completely. Did you ever feel like your business wouldn't survive? We know what somebody tell me when, when I should when we announced the conference was going to be canceled, which was, like they believe, like the next day after we went on lockdown, or that some day we put up a post saying are this? Our Spirit is in canceled. Right. So we kept hearing from people like the spirit of will grow. It doesn't matter if we're not in the same place, it doesn't matter if we're not in the summit and that conference, right, the spirit can still transform, and I think that's that's what's talks to us at every level, whatever we're doing and wherever we're at right we think we tire identity so much to our job, to the labels that we lung, to our hometown, to our city, to our boyfriend, to our husband. I mean we tire it into so many think that when we lose those things, we think that we have lost something in that right, that that almost like it takes away something from you, but it's just it's it's all energy that's transforming all the time and it's up to you to what you're going to do with what you have learned from that person, from that job, from that situation, from that place, and how you're going to apply it to because you're still the channel, you're still the one through who that energy is manifesting. Right. So if we were able to do it via this physical summit, there had to be another way for us to continue manifesting what we did with the summit, which was nurture community, nurture a sisterhood, create connections, inspiration, education and opportunities. So we found that the digital space was where we could continue doing that and we already had community via mighty network. That had been around for free for about ten months before that. It was a paid community that we had already pivoted into a free community, thankfully, and that community we all grow on. Met US had three thousand members in March, a hundred percent organic, brass roots, no pay, no advertising, and now we have over tenzero. So that I mean that that's what people want. They want connection. I love what you said about the fact that you know how we still become those channels of that energy. Whenever we lose something or like that detachment of that thing, that label, we still are able to be that channel. I mean that's that's such a beautiful way to think about it. Yeah, yeah, at the end of the day, it's all about us, right, and I think that, finally, now, self love is such an important topic, right, and it's always been. In some people see it as like, Oh, no, I think there was a comment and a post that we did recently about something like, Oh, this has become it's become too self centered right now. Right, but but you know what, being self centered doesn't mean that you're not also a giving person and that you're not because you are reflecting that back to the world. And that's what we all need to be these channels of love, these channels of life, these channels are wanting to bring good things back to the world, but it has to start with us. If we don't start that connection from within, then we don't have anything to give. And that's where, you know, if every single one of us right, and we and we can talk about this from the spiritual we'reund from so many, from so many different places, but it applies to business, because we are creating businesses that, again, are sustained by us. We are creating businesses that reflect who we are at every moment. Also, the businesses that we are doing, that women are doing, because we're building them out of a passion that we have, or also by would we do it? We're building not. These businesses that we're building are not we're not monetizing them right away.

Right. These are businesses that we're doing because we love that we will eventually, hopefully, monetize and and things are going to change and we will all they wanted to, because that's exactly where we need to be thriven, because that's another thing. Money has energy as well, and how do we identify with that? But that's a whole other conversation. But yes, I mean we we have to take care of ourselves to especially as entrepreneurs, especially as founders. Seven, look a man Gunta is scoochat podcasts. It shows sported Latina's combosis and Espaniol, English, Espanglish. See at the Tambien thinkn done those podcast it shows the muhere is Latin as Como Yo be Latina. PODCASTERS PUNTO COMPAR and Contram DECIDENTA podcast get stung. It shows port. Latin has a Latin x creators. Como do we you, but I'm a saying FORMACI on becat, then West, a website Latina podcasters to coom. You know, I love that you talked about the energy. The energy money is energy as well as specifically related to being Latina. Right like we are taught to be selfless, we're taught to be the care giver, the the like. You know, we are taught at a very young age to use intuition. However, we are also taught to put it away at some point in our lives, which I don't understand why, because it's such a beautiful gift that we are given. But that energy flow of money. Culturally, for some reason we believe that we need to get paid less and be more humble. Have you had to experience this and how did you get past that? I still I still, especially when in an industry that there is there there's no standards, right, anybody can at the end of the day, anybody's charging whatever they want and and so it it's not like we're in a regulated industry where you know, you know what the rates are, or it's a union or etcetera. So we're all charging based really of where are worth is, or where we think are worth is, and where other people are validating are worth. So for me, money has always been an issue, money and power, and I feel that I finally have made peace with them, because one thing that happened was that I finally realize that I was the one wanting to live and lack, because I had never lacked anything, HMM, anything. I am privileged. I grew up in a privilege society. My parents were always able to sustain and take care of me. I grew up in the middle of a civil war and I solved it or yet I never directly suffered the impact of it. You know, and and this is my experience, and it doesn't mean and then doesn't mean that because, you know, because my experience is privilege, it doesn't mean that it's it's easier for me to think of money in a different because we all have different money issues stemming from where we come so my money issue was that I saw money as corrupt because I grew up around that privileged sense of power and corruption and military family and and you know, and so for me power money meant power, empowerment, corruption. Empower meant that male domination, that I hate it and I wanted to be as far as way away as I could from it, and that's why I never I was born in Texas why I grew up in an sell wello. My mom still lives there and my sister years and I left it eighteen and they knew I would never come back. And and I still struggle with that because I could not identify with the way that what money were presented in that society and that moment. And so my issue was always like, I don't I, it's not me, because it's going to make me dirty, it's going to make me a that person, it's going to make me so, you know, I don't want to be that person. Well, my mom wasn't a bad person, right, you know, but it was just the reflection that I saw in society. So my what I had to work through money was was was in definitely feeling that I didn't deserve it, because for many years I didn't want it. But as much as I pushed it away, at the end of the day and I'm come up, I fellna. Look at my Fatna, because I've always worked my ass...

...off. Always I went to college. I worked during college the whole time. I had financially, nobody pay for college for me. You know, I did have support, but I still financial aid. I had straight out of college. I had my first job at when to be seen, and I have not stopped working since. I've always created my own opportunities, but even as I was creating those own at my opportunities, I always felt that money was an issue. That's so interesting because there's so many people over the last span of three four years right in podcasting in general, just like continuously interviewing people. That common denominator, specifically with Latinos and Latina's, is something that I don't understand. Where this phenomenon came from, whether they came from privilege or have had to work or came here illegally, like it's a common denominator that I have no idea how we shake to say we deserve to get paid, like it's so weird, like I've even felt victim to something like that regularly, where I'm like, Oh, no, it's okay, I'll just get underpaid, like what? No, and they know that we're gonna they know that we're going to overdeliver, right, yeah, we're going to be that, we're going to do the best job than anybody else and that's why we're listen, it's a real fact. We, we are the ones at the bottom of the tone and pole for look for equal pay. We are the last ones. Forty nine cents the dollar that a white, non Hispanic man makes. Right, we're right. We're below black women, but like two months below. I can't remember how many sense it's horrible. We're also talking about entrepreneurship. I think the number one up a little bit, but I think it's still under one percent of BAC funding money has gone to let be in us. Yeah, I don't even want to go there right now. Right. So, I mean it is, it is it's horrible, Fag. So it's a combination of is it us or is it that we have been living in existence systems of oppression rate since colonization, that that have made us, that had that have made us, and I know that the US is not monolithic, right. So something it's hard to have these conversations and we're not talking about every single Abena. I did not represented at all every single at the experience in them as meaning more. But but it but in the generalization tone. Yes, within the community, this is definitely always an issue and and I just thought that for me, for me personally, it's even had a hard time just talking about money right, and that's one of the things that we need to do. We need to talk about it. So, for let the UMICLE pay. We did an event two years ago and various cities and the one in the lay one girl got up for many women, for many women. When we started talking about this in different not being organization started talking about this, was when we finally realize that there was an issue. That's what I was telling you. That the information that self. Once they understood that that was happening, they started wondering what was happening within their companies, right where they were employed, and started asking around, because we think that we can't even ask because we think that it's little evil. And then most states it's actually legal to ask your co workers how much they make. And once people started asking and finding out this one girl was telling us that she was making fortyzero dollars less than her colleague, who was a white woman doing the exact same job. She had been fighting for it for over a year and they still would not give her a race, even knowing that it was the same exact job. So she thought it was so because we're all telling her. Girl, just quit, you know, like you're capable Conn. I's like, but why should I? But I love my job. HMM, that's that's such a hard space to be in, right, like when you love to do something but you're getting underpaid, you're accepting less. So you're saying that. I yeah, like I can do the work, I can do the exact job, but it's okay for you to pay me less, and that's that's never okay. You hit the nail on the head there. It's time for us to get equal pay...

...and know what the pays. Yeah, it's a really tough conversation because then there's people you know, you understand what understand and not, when people are like, listen, I know that I could be getting three hundred dollars for that, but I'm going to charge a hundred because I really need to. But the understanding that them charging a hundred than automatically brings down the right for everyone, because they're always going to be able to find some day that charge as a hundred right. So it's hard for us all to get on the same page, like that's why union success. I guess it's really hard for everybody to get on the same page because people have different means. Well, hopefully, especially in this area that the content creators and influencers. Hopefully there becomes some sort of transparency at that point. Right. Getting back to just the success story and moving away from you know, your business during the pandemic, as we're still in the pandemic now, but seeing the thriving that you're you're seeing there's a common denominator. Normally, when people are dealt are dealing with difficult situations, and when you saw this pivot or the shift that you did in your business, was there anything that you gravitated towards? are a common process that you use in your life and also in business when you're dealing with difficult situations? Well, thankfully, I almost lost my business three years before that, so I was ready this time. I had already gone through the process in two thousand and seventeen. So I was like, oh no, no, I can handle this. No, actually, it did prepare me. I was my process was to go deep into it in myself. My process was go as deep as you can take care of yourself right now, listen to your intuition and if things need to follow around you, allow things to fall. The moment that we start restricting and get scared because spear fear autumn, how does fear feels? Fear feels restrictive. Right West. Some much to keep doesn't and we cuddle up and because we don't want to let go, be're like. We have so much fear of letting things go. We have fear of death, we have hearly, and all of that is letting go. And when I saw that I was probably going to have to let go of the company again, I had already made peace with leaving you, letting go of the company three years before, and, like I told you earlier, I knew that if I needed to, if I uploads needed to remake herself, I would do it. I would if I had to go find a job, I would do it right that what was the worst that can happen, because it was a moment that was the collective, it was the full collective that was falling apart and understanding that the way things were, we're not right in any single way. You know, many ways, like I keep you when people say going back to them to normal, normal what we never wasn't a good place. Where we were at honestly, as a collective rate. There was so much transformation that needed to be done that I was I was able to see and to receive that information that this was that moment right where, where the where we are entering, we are part of that transformation and and the only thing you can do is to let go and allow whatever needs to happen to happen and to hold on to trust and to faith. I'm not religious and spiritual that I have very deep faith and and it's faith, it's confidence and it took a lot of it takes a lot of courage as well to just say, like, I'm going to be in peace. But I started doing an Alilia's free breath work classes every Saturday, not free, community I did pay for them donation. I started, like just going into the tools that myself care tools, so exercising and doing breath work and trying to write and just dealing with things that showed up right away that I knew that I should have dealt with yyears before that. I thought I had, but I had only put a bandaid over them and...

...they manifested themselves immediately like, okay, here all the things that you need to start fixing and this is when you're going to do it. And I got on the courage and I and I and I did that as well. So what it so? Yes, to sum it up, what I did was go deep within myself, go to go deep, go deep and allow those moments of because the first few months right, there was a lot of buyet within the chaos. There was a lot of you know, animals were coming back out to the street and there was no traffic. There was like the chaos out of our lives, all of it that buzz at noise of our lives, all of a sudden one and that was the opportunity to reset. Amongst everything we can't, you know, amongst the suffering and all of that, but you have a choice of where you're going to position yourself. I love that. Thank you for sharing all of this with us and I hope that everybody who's listening has picked up some some amazing gems that you've dropped today. Talking about entrepreneurship, but more or less pivoting, and you know, all of this can be applied across the board, right in entrepreneurship and business and parenting in life in general, just like all of these ideas. And letting go is probably one of the most powerful things that I think I've heard this entire episode of you just talking about, you know, really just letting go and not resisting and allowing whatever happen. It really is Freem once you allow yourself to, like, truly, truly truly let go, because it allows you to live in the present. Because usually what you're letting go of our dreams, you know, expectations. Again, identity. It's likely word is the worst word in the world, especially other people's expectations of you, right, and it was like you knows, like you said, we're givers, so we want to make sure that we that we are there to deliver on people's expectations, but usually those expectations come from their own place of fear, right, and from their own place of holding onto something and holding on to what they think you should be for them in their lives. And we can talk for hours. Yeah, I was gonna say letting go poppies, ideas of who we're supposed to be. I think what's beautiful about what happened during the pandemic of just us just silencing everything and what's left at that moment, right, like when you have to really internalize and go deep and find who you are and who you were and then see what parts of those are going to bring into the future with you. Right. But, but experience. Again, I always I always like to say, like I am fully conscious and aware when I say this, I'm not negating all the hurt that the pandemic has brought and thankfully I haven't been affected directly. Right, but so many people have been affected and that's part of the reality. And when I say we get to choose, is obviously we don't get to choose if we get sick or not, but even when we get sick, we get to choose how we react, even to that right, and that part of letting go and if that's that's even the part of letting go of what happens to us and the people around us at that moment. Right, these are things that we can't control and and everything that we want to control is exactly what's what's making us live and fear every single day. And it's very freeing when we were like, listen, no matter what happens, I'm going to be okay because what really is the worst that can happen? Exactly, so Anna, we have gotten to power our our when we get to dive into finding out who enough floats is on rapid answers of questions. So Anna,...

Dumi has sai, don't have to own leap us. Just the first thing that comes to your mind as quick as possible. Just answer and so bad at no pressure, but all the pressure. Right, all right, are you ready? Let's do it at least. Okay, cool. What was the last song you listen to on spotify? It was an s playlist. It's in excess. What you need. Awesome. Favorite class in school, favorite class in school English. What's your cell phone wall paper? Oh, it's awesome. It's the sky, the view of this guy outside at my balcony and play. I like got a man right now. So Jealous. If you had a dream guest to be on your quote unquote, podcasts, who would it be? MMM, a dream guest, oh my goodness, I'm not gonna well look in. The first one that came to mind right now was AOC. I love her. I've been dying to get her on the know what you just going to help me manifest that too, because I've been dying to get her and working and trying to get her on the show. But if you had to delete three apps from your cell phone, which ones would they be? FACEBOOK, instagram and my email and email. And then you can add clubhouse to that. Now clubhouse is just like crazy with all the notification. Crazy. Yeah, and then, okay, if you had a cartoon character to play you in a movie, who would it be to play me? Cartoon character would play me in love. You Anna my father? Oh Yeah, do you have any siblings? I do, I'm the oldest. WHO's your favorite? So, see, that's a tough question. No, you don't, because there's only one that I they'll. I have four, three sisters from different married. So the one that I go up with completely more. It's got arlina. So that's the one. I'm closers too. But so I have to say here because it's the one that I have more closeness with. Yeah, they're and lived experiences with. Don't worry, I have a bunch of brothers to so I get it. No worries. So to wrap up the show and a first of all, I want to thank you so much for being here and for taking time out of your amazingly busy schedule and this virtual reality of a life that we're living in now. But to close up this show, I want to know what is not Latina and Bolid Ada to you, the one that am already knows her power and doesn't need to be empowered, recognizes her power and is ready to unleash it. Thanks for tuning in to Em bodid a Latina podcast with your host. Read Aboutista. I'm hoping that you got a chance to fill yourself up with amazing, empowering stories from Latina's like you and I. For more information on Latina podcasters network, go to Latina podcasterscom. We also have a directory of over seventy podcast listed there, all made by Latina and Latin X podcasters. Follow us on Instagram, facebook and all your social media platforms, and don't forget to rate and subscribe to this podcast. And remember, keep it positive or don't keep it at all.

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